Headline that speaks to the outcome. What they get not what it is, this is where you can make a promise.
The “ooh, that’s me” moment, for example: Struggling to sell your services because you don’t know how to position them? You’re not alone — and you don’t need another cookie-cutter strategy.
Introduce the offer quickly, tell them what it is without diving into all the features yet. For example:
This is a hands-on, half-day Instagram workshop where you’ll learn how to turn your content into clients — without dancing, pointing, or relying on trends. You’ll walk away with a clear strategy, ready-to-go post ideas, and the confidence to show up like a pro.
Make them feel seen (the empathy section) Speak to their exact situation. See examples:
🤦♀️
You've tried all the Instagram hacks but still aren't getting people in your DMs desperate to work with you.
🤦♀️
Creating content feels like a slog, especially when it has no impact on your bottom line
🤦♀️
It's getting to a point where you're wondering if it's even worth trying anymore.
The promise (what's possible) for example: Now imagine this instead...
😍
You finally know what to post and why — no more second-guessing or overthinking every caption.
😍
Your content actually attracts people who want to work with you (and tell you so).
😍
Showing up feels exciting again, because every post has a purpose and you can 😍see it paying off.
This isn’t about doing more. It’s about doing the right things, in a way that fits you and your business, so Instagram becomes a tool for results, not just another thing on your to-do list.
Name of workshop
1st October 2025
10am-2pm
at The Best Venue Ever BRI LL1
£price per person
1st October 2025
10am-2pm
at The Best Venue Ever BRI LL1
£price per person
Explain what is included in a bulleted list
Explain what is included in a bulleted list
Explain what is included in a bulleted list
Explain what is included in a bulleted list
TESTIMONIALS
Happy Clients
"Loved it all!"
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- Their Name
"My life changed forever"
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"Highly recommend this"
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- Their Name
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STILL NOT SURE?
Frequently Asked Questions
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Will it work for me if…?
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What if I’ve already tried XYZ?
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What if I’m busy/experienced/new?
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Will I get XYZ?
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